Founder






dalia-new-image2The pleasure of possibility.

Every head of hair has different needs. I wanted to create beautiful products with the power to make every person’s hair look better than it has before. When your hair needs are met – no matter who you are, it feels good. It’s amazing, really. That tiny happiness, when your hair surprises you, that is what I was after. To redirect frizz or to create thickness. To see fried, tired hair return to vitality and good health. To nourish and indulge hair with conditioning treatments. To feel cleaner and look more beautiful. That possibility. That is the seed at the core of every product we make.

Tapping nature’s abundance, using the latest developments from the lab and working with botanists and chemists relentlessly, I wanted to bring these formulas and all they promise to the palm of your hand.

When you notice a new beauty product, and the silent voice in your head says, hmm..what’’s this? Your impulse is to smell it, touch it and try it. Small sensory pleasures. Never underestimate them.

Ultimately though, it’s about self expression. Yours. Taking the time to care for yourself. Playing with your look or creating a new one. A small effort to look better and ultimately feel better. It is possible. I hope we could inspire you to bring this sense of possibility to all the areas of your busy life. Enjoy!

Dalia Wallach
Founder